Callaways Case Study

Page 1 of 6 Callaway golf game Company Essay, Research wallpaper Callaway Callaway golf Company Essay, Research Paper Callaway Golf Company Ely Callaway founded the Callaway Golf Company, originally called Hickory Stick USA, INC., in 1982. The company started push through specializing in hickory- lanceted putters and wedges that were ?demonstrably superior and pleasingly different?. In 1988 the company expanded its product line to include a freshly set of irons that it instaurationated as the S2H2 (Short, Strait, Hollow Hosel). ?This design combined a cavity back iron with an groundbreaking with perimeter weighting, a progressive offset and a bore-through shaft with an innovative shortened hosel that moved weight from the hosel to the club?s effective hitting area.? The company also changed its name to Callaway Golf Company in that same year. In 1989 Callaway began to offer a metal woodland that incorporated the S2H2 design philosophy that produced a much more efficient weight distribution throughout the club and consequently a better feel to the golfer. some(prenominal) the driver and woods were made with steel graphite shafts kind of of the heavier hickory ones. ?By the depot of 1990, the S2H2 Driver was #1 on the senior PGA tour.? These new innovations caused an increase in from $10.3 million in 1989 to $21.5 million in 1990.

Callaway entered the 1990?s with the strategy of offering a new and differentiated line of oversized metal woods that they felt would ?revolutionize the industry?. The first of these clubs was named after the knowledge base War I cannon, the Big Bertha. This club would again claim the basic design of the S2H2 club and make dramatic improvements that resulted in golfers being able to obtain straighter shots from hits the were off-centered or in other words missed the sweet spot. Golfers showed their approval of the new club by boosting Callaway?s 1991 sales totals to $54.7 million. By the end of the 1992 season, Big Bertha Drivers were ranked as the #1 drivers and the Senior PGA, the LPGA and... If you requirement to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper