'iPod Case Study'

'1. The iPod Story- 2001 to 2006\nThe baloney of the iPod is not barely a follow-up on the gentlemans gentlemans roughly successful digital media playing subterfuge. It is the tier of a merchandise that defined the expression and limits of a full food market. It is a device that even largely managed to replace the elevate of the market it competes in (for example the turn back products and brands). It all told begins in 2001, when digital medicinal drug fakes had been either man-sized and clunky or small and inconstant with equally prankish user interfaces. orchard apple tree saw the prospect and announced the retail store of the iPod, their first take-away music player on October 23, 2001. At first, the reactions were confused and hostile, critics criminate the $500 toll tag, the unconventional scroll wheel and the leave out of Windows compatibility. Despite all this, the iPod sold beyond everyones expectations, went on to overthrow the entire music ind ustry, and the rest is memorial.\nOn October 23, 2001 Steve Jobs forever changed the tier of media and entertainment statistical distribution when he uncover his creation, the orchard apple tree Ipod, which is the routine point for orchard apple trees history and success.\n- orchard apple trees position in the world of electronics to begin with the iPod.\nBefore 2001 Apple had been a company, direct in the ready reckoner market, producing hardware and software system. slice Apple devices and their OS were considered superior to their counterparts, the marketshare of the ,,Mac had neer exceeded 4%. still though Apple had made gigantic innovations and made dumbtack togethering efforts in interrogation and marketing for the previous(prenominal) 2 decades, it never succeeded to gain an stop number role in the computer market, which was 90 % dominated by Microsoft Windows devices. One of the get a line drawbacks of Apple computers and software system was the non-compatibi lity with different devices. Given the point of Apples position on the computer market nobody found its meshing and revenues interesting, nor promising. No world-shattering growth possibilities we... '