Brown Foreman Report

| Brown-Forman Board Report| Potential Acquisition of Confederate console Corporation| | This board report summarizes the arguments for why it is believed that the acquisition of Southern ease Corporation (including Caligrapo Inc.) is a strategic fit that pull up stakes increase shareholder value finished increased sales and profitability| | Vinny Perumal| 3/7/2011| | CONTENTS 1.Executive Summary2 2. mise en scene3 1.1An Industry compendium3 1.1.1A Mature Industry3 1.1.2 tell apart Success Factors3 1.1.3Competitor Analysis5 3Qualitative Analysis7 3.1.1Strategic Analysis7 3.1.2SWOT Analysis7 3.1.3Strategic add together8 4Quantitative Analysis9 4.1Comparison of Southern Comfort to its peers*9 4.2Increasing Shareholder Value10 4.2.1Return rate (Gross Profit)10 4.2.2The shekels per share10 4.2.3Share Value10 4.2.4Asset/Equity symmetry10 4.2.5Cash Flows10 4.2.6Cost of Capital (WACC)11 5Recommendations11 1. Executive Summary In 1978, Brown-Foreman Corporation was a successful producer and marketplaceer of spiritous potables operating mainly in the United States market.

The company through the acquisition of brands such as Jack Daniels, Bolla and Canadian blot out expanded its premium product lines. The company spent vauntingly sums of money advertising premium brands and significantly less on low profit brands. In the late 1970s, the whiskey market declined and this presented Brown Foreman with growth challenges in a advance dwindling market. Brown-Foremans response to market pressures and competition was to precipitously move into other faster growing segments of the alcohol beverage market which required it to expand its product lines. The company to a fault intended to increase its advertising spend to $86 jillion to aggressively promote its alcoholic product lines. The company similarly realised that future growth was very dependent on it gaining access to foreign markets quickly. The... If you want to get a well(p) essay, order it on our website: Ordercustompaper.com

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