Business

2.222 Strategic Management Strategic Management for Nike Inc Prepared by: Jing Cai ID: 20110161 subgenus Chen Yukai ID: 20100215 Pei Yue ID:20110380 Kelly ID: 20111647 Executive summary This report has diagnosed and identified the strategic management associate issue of Nike Inc, and drawn up two main strategies for the alliance to address the problem. The environment scanning and SWOT analysis shows that the party various internal strengths and weaknesses as well, and it has various external opportunities age encounters various threats at the same time. The current Nikes strategies presented for the society to overcome the problem include the corporate strategy, business strategy and functional strategy for growth, also these strategies has been justified and evaluated for the company. Detailed good word of strategic option has been presented at the end.

Table of contents Page Executive summary----------------------------------------------------------- 2 1 Introduction------------------------------------------------------------- 4 2 External environmental scanning ------------------------------ --- -- 5 2.1 Opportunities----------------------------------------------------------------------- 5 2.2 Treats -------------------------------------------------------------------------------- 5 2.3 External environmental -------------------------------- - ----------------------- 6 2.4 Industry analysis-------------------------------------------------------------------7 3 Internal Environment scanning----------------------------- ----------9 3.1 Strengths---------------------------------------------------------------------------- 9 3.2 Weaknesses------------------------------------------------------------------------- 9 3.3 Nikes structure------------------------------------------------------------------- 10 3.4 Nikes... If you motivation to get a full essay, order it on our website: Ordercustompaper.com

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