Nissan Strategic Management Report

1.0 INTRODUCTION One of the most successful and wealthy industries globally is the self-propelling industry which includes companies and their activities that have to do with the producing of motor vehicles (main parts such(prenominal) as bodies-engines). The memorial of this specific industry differs comparing it with the history of other industries because of the effects it had on the global economy end-to-end the 20th century. Despite the fact that the industry s origins was in Europe in the first half of the century, it was dominated by the U.S and later on Japan and countries of west Europe positive and became chief manufacturers and exporters, giving them the chance to develop their economies. Nissan is one of the largest companies in the Automotive industry. The company was founded in 1933 realized as Jidosha Seico Co., Ltd and was renamed the following class after merging with another Japanese producer, the new name was Nissan Motor Company, Ltd. The company produces and sells over 3.7 m cars in much than than 180 countries worldwide. It is amongst the three biggest companies in Japan and in the vanadium largest in the global grocery, producing not only passenger cars just now a wide variety of vehicles to.

Nissan by developing a unique strategic plan is aiming to develop and increase besides their market share in order to be more successful in the future not only in the domestic market but in the global market too. As we can see Nissans market share is shown in the figure below. 2.1 GENERAL ENVIROMENT 2.1.1 SWOT ANALYSIS According to Grant, M.(2002), the allocation of the remote and the internal factors of a company is commonly used for analyzing strain strategies. The SWOT analysis (strengths-weaknesses-opportunities-threats) intends to point out the most valuable external and internal factors that are essential for the organization to get hold of their objectives. This analysis groups important information into to major categories, the external factors (opportunities-threats)... If you motive to get a full essay, order it on our website: Ordercustompaper.com

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