Pakistan International Airline Report

[pic] Pakistan International Airline Report Submitted To Mr. Aitzaz Khurshid Submitted By Bilal Ahsan 073330 Sabahat ullah Khan 073328 Shoaib Tauseef 073307 [pic] First of all we are thankful to Allah then we would like to record our heartful thanks to our advisor on Specific portion specially our respected Professor Mr. Aitzaz Khurshid and the patsy Managers of pia Rana Mustafaa Yousuf Khan (Senior Brand Officer, Brand Management) & all Members of marketing department. Table of Contents Company indite……………………………………………….………1 Products and Services offered by pia…………………………..……1 ? Fleets ? Business Class Services ? In-flight Dining ? In-flight Entertainment pias Network………………………………….………………………2 ? Domestic Network ? International Network Hierarchy of PIA…………………….…………………………............3 Vision Mission & Values………………………………………………4 ? merged vision of PIA ? Corporate mission of PIA ? Values SWOT ANALYSIS…………………………………….………………5 ? Strengths ? Weaknesses ? Opportunities ? Threats Pest Analysis………………………………….……………………….

10 ? political Factors ? Economic Factors ? Social Factors ? Technological Factors Market partitioning of PIA………………………………………….12 ? Demographic Segmentation of PIA: ? Geographic Segmentation ? Behavioral Segmentation ? Psychographic Segmentation of PIA Targeting Strategy of PIA……………….……………………………13 pose of PIA……………………………………………………..13 ? PIAs existing Positioning Strategy ? Positioning by Attributes ? Positioning by Price and Quality ? Introduction of Additional Low Cost Flights ? Positioning by Product User Competitors Analysis………………………………………………….15 ? Domestic Competitor ? International Competitors of PIA RECOMMENDATIONS FOR PAKISTAN international AIRLINES……………………………………………………………...17 ? Decentralization ? Strategic... If you want to get a full essay, order it on our website: Ordercustompaper.com

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