Swot Analysis of Mister Potato

Industry Analysis Assignment potato Chips and Similar Snacks Business 444 (Section 2) Dr. Meilich 10/2/02 By: Mike Lou, David Quiroz, Tony Constable 1) Industry Definition a. The savory snack industry, as defined by the article Potato Chips, Corn Chips and Similar Snacks, takes the manufacturers of potato chips, tortilla chips, corn chips, ready to release popcorn, pork rinds, potato sticks, and extruded snacks . b. Industry product value chain wait on providers (electricity, gas, water, telephone, building rent) Chemical and other substances providers (salt, sugar, oil, flavors, and others) Farmers (corn, potatoes, wheat, and grains) Packaging, cans and labels. Salty snack manufacturers (Focal Industry) Retailers (supermarkets, market place stores, large stores, convenience, club, mass merchandisers, liquor and drug stores, stadium hawking machines, and other) Final consumer Employees (Labor) Government (regulations on labeling. distribution and shelf fees) Transportation (Trucking services) share supplies (pens, pencils, paper, computers, fax, etc) Distributors c. Multi-scope chart Snacks Focal Industry Snack: A small quantity of nutrition taken between regular meals.

Fruits Pastries Vegetables *Salty Snacks* (potato, tortilla and corn chips, rte popcorn, pork rinds, potato sticks, extruded snacks) Candy Granola and Rice based Products Multigrain bar snacks 2. Identified Players a. Rivals: Rivals include all companies that produce salty snack products. This includes large bailiwick firms and smaller private label brands. b. Buyers: Buyers include supermarkets, grocery stores, warehouse club stores, vending machine companies, drug stores, sports stadiums, and other sell outlets such as small restaurants. Suppliers: Suppliers include farmers, oil producers, chemical producers, packaging material suppliers, laborers, and energy providers.... If you want to get a full essay, order it on our website: Ordercustompaper.com

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