Swot Analysis

ROYAL CARIBBEAN CRUISES SWOT Analysis SWOT ANALYSIS RCC is the sec largest global floozy of cruise ships and holds a market share of about 35% in the oligopolistic North American cruise market. The participation may face a considerable decline in its network due to increasing fuel prices. Strengths Dominant business localise Strong brand recognition Consistent increase in revenues Weaknesses Increasing expenses Low efficiency Inadequate presence in high growth European market Opportunities Favorable demographic trends marketing alliances Improved cruise passenger traffic Threats Weather conditions Severe ambition High fuel prices Strengths Dominant business position RCC is the second largest global operator of cruise ships measured by capableness and market capitalisation. The company controls 35% of North American capacity. It has 29 cruise ships with about 60,000 berths. The company has a market capitalization of $9.6 billion. The strong business position provides the company with a agonistical edge over its peers. Strong brand recognition The company enjoys strong brand recognition in the industry. royal Caribbean transnational was named exceed Overall Cruise Line (by Travel Weekly), Best handsome Ship Design, Best Caribbean Itinerary, and Best Family Cruise in 2003.

In the 2003 Condé Nast Readers Choice Awards, Celebrity Cruises was selected as the Best gift Brand in Industry. The companys seven honor ships ranked among the top nine in Best Large Ships category of Condé Nast Traveler awards. The company owns strong brands and has cultivated a positive reputation among customers. Consistent increase in revenues Royal Caribbean Cruises © Datamonitor Page 5 ROYAL CARIBBEAN CRUISES SWOT Analysis The company has witnessed a invariable increase in its revenues since 2000. Its revenues increased at a increase annual growth rate (CAGR) of 9.7% over the period 2000-2003. Furthermore, RCC is evaluate to increase its revenues by... If you want to get a full essay, secernate it on our website: Ordercustompaper.com

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