The Characteristics of Media Goods and the Media Economics Structure

The Characteristics of Media Goods and the Media Economics Structure Introduction Media is, to a large extent, a complex perseverance covering comprehensive areas, ranging from business operation to creative ideas. However, at a fundamental level, the study of media economics mainly focuses on the main players of the industry: companies, consumers as well as the environment. That is to say, the media delivery can help us analyze and understand the dealing among the producers, viewers, advertisers, government and community. This essay will be divided into common chord aspects: characteristics of media goods, characteristics of media market and the structure of media industry. Characteristics of media goods According to Doyle (2002), Media goods are also cognise as the cultural products. Media goods have the non-material essence that the value of media products is non a one-time use. When the media and cultural products are bought and sold, the value of the products is the content that is unbiased and will not be consumed. For example, when a DVD is purchased as an object, the demand of consumer is the music or film that is a non-material argue conveyed by material.

Doyle (2002) also claimed that media good could also be considered as the public goods because the content of media products will not be consumed and reduced. The akin content will be provided over and over over again to other consumers. These kinds of media products do not meet the scarceness of media scheme (Doyle, 2002). On the other hand, personally speaking, some products meet the scarcity of media theory. According to Picard (2005), there are two main types of media products and work based on the media content creation that are whizz creation products and continuous creation products. Single creation products are always one-off distinctively designed content and the creativeness is the subject matter value of them. If the consumption of media products to consumers is a single creation products, the... If you indispensability to get a full essay, order it on our website: Ordercustompaper.com

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