Walt-Disney

4th Aspects and Visions of Applied Economics and Informatics March 26 - 27. 2009, Debrecen, Hungary globalisation OF COMMERCIAL THEME PARKS Case: the Walt Disney Company Prof. dr. Patrick De Groote (Universiteit Hasselt & KULeuven) kidnap In this contribution we focus on the globalisation of mercenary field of study commons with Walt Disney Company as the best cognise case study. After definitions and historical background of case set, we conk out the visitors key factors. For the Walt Disney Cie we start with some historical facts, we set up a SWOT-analysis and focus then on Euro Disneyland Paris, the biggest theme pose of Europe. Keywords: Theme Parks, Walt Disney Company, Euro Disneyland 1. INTRODUCTION The Economics Research Associates (ERA) defines a theme park as A gated attraction that contains rides and/or shows in a themed environment, offers a pay-one-price ticket for its guests and attracts at least 500,000 yearbook visits (ERA, 2007). A more detailed description for theme parks is given by Philip L.Pearce (in Jafar Jafari, 2000, p.1245): Theme parks are pileus intensive, highly developed, self-contained recreational spaces which invariably charge admission.

The entertainment, rides, strong point foods and park buildings are usually organised around themes or unifying ideas such as a specific consequence in history or a particular geographic region. These themes are crucial to the operation of the parks as they pee a feeling of involvement in a backdrop which is in stark contrast to daily life. A sign can be drawn between the commercial theme parks, which are well describes by the theming and entertainment elements mentioned, and outdoor museums or historic theme parks, which may be less commercial in emphasis and have goals in heritage deliverance and public education. Theme park is the basic termination for a compilation of rides and other amusement attractions pull in concert for the purpose of entertaining a group of people. The theme park is more... If you want to get a full essay, order it on our website: Ordercustompaper.com

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