Walt

The Walt Disney Company Please responds to the pursual: The Walt Disney Company is in the following businesses: motive parks, Disney Cruise Line, resort properties, motion picture, video, and theatrical productions, television broadcasting, piano tuner broadcasting, musical recording and sales of animation trick, Anaheim Mighty Ducks NHL franchise, Anaheim Angels major League Baseball franchise, books and magazine publishing, interactive software and meshing sites, and The Disney Store retail shops. Based on the above list, pose whether or not Walt Disneys lineup reflects a outline of cogitate variegation, un relate diversification, or a combination of relate and unrelated. Explain your answer and be prepared to justify the achievement to which the value chains of Disneys different businesses seem to carry competitively valuable cross-business relationships. Disney uses the related diversification strategy. The related diversification strategy is when the new venture a confederation begins is related to the current business. Disney began there company as a study animation company. After Walt Disney became successful in the television and movie industry he ventured out into the amusement arena.

These businesses are related because Walt Disney found a way to incorporate his animated characters into the theme park and branded it the most magical place in the world. Even the sport teams are related to the movie company ,that Walt Disney created the Anaheim Mighty Ducks and Anaheim Angels Major League franchise have movies created found on the sport teams name The Mighty Ducks and Angels in the outfield. either the entertainment ventures that the Disney Corporation has ventured into are all tied to the intro of the movie company. The books and magazine companies, musical recording, sales and animation art all appeal to Disney core audience. Disney uses cross marketing to bring forward all there venture therefore creating a sure brand. By Disney connecting its business... If you want to get a full essay, separate it on our website: Ordercustompaper.com

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