Marketing Case Study - Mcdonalds

McDonalds Case StudyAnswer 1It would be advisable to imagine a few points from relvant texts and journals when deciding on Samantha s ideal for the mass . Not only(prenominal) the size , but the demographics would matter very much for the survey and with break due care and intelligence , a poorly selected sample can lead to misleading results . One of the most serious points would be to ensure complete diversity and a stochastic sample . However , the random sampling should not be perfectly random , in terms of statistics . It should be carried out with quotas for each mature group or demographical factor Samantha should consider a sample size of at least 50 to 75 respondents in to have a larger decision-supporting sampleRespondetns should be carefully selected from each group i .e . the 18-30 year gray-headed group should not only have college and university students but likewise a set of office workers and perhaps entrepreneurs .

Being the four-in-hand at McDonalds she has the discretion to choose the sample and should try her stovepipe to include a comprehensive sample with respondents from each age group , profession , gender and their frequency of visit to McDonalds . ideally speaking , a sample of 100 respondents should be surveyed so that a useful dataset of 50-75 responses can be used to pull the decisionsDemographic QuestionsFrom which age group do you think McDonalds receives the most customersUnder 1818-30 years30-55 years55 and abovePeople be to which profession do you think would most...If you want to get a full essay, order it on our website: Ordercustompaper.com

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