Alibaba

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GROUP MEMBERS
Yung Hsing Lien 100316939
Guang Hang Lin 100305064
Tuo Yu 100327564
Xiao ying subgenus Chen 100316450
Zeyan Qiu 100308700
TABLE OF CONTENT
*Introduction----------------------------------------------*2
*Background of the E-company---------------------*--3-4
*Internet market Analysis--------------------------*4-9
Problem(s) Identification or Clarification---------9-11
Solutions---------------------------------------------------11-15
Conclusions------------------------------------------------15-16
Appendix---------------------------------------------------17-18
Introduction
The scope of our project is to read out the issues faced by Alibaba.com and make recommendation. In recommending a solution for Alibaba.com, we impart first analyze the micro and big aspects of the industry using Porter’s Five Forces. by and by thoroughly examining Alibaba’s business prospect and market power we were able to conclude on three major issues. marque awareness for Alibaba.com in the international market is weak, customer confident, and style barrier.

Background
Alibaba.com is Chinas leading B2B e-commerce company. The international trade website (www.alibaba.com) focuses on globose import and export trade, Chinese website (www.alibaba.com.



cn) for domestic trade buyers and sellers. On June 30, 2007, more than 20 million users from 200 different countries and regions reach registered with Alibaba.com. During the same year the company had a total of 4400 in full-time employees in China, Hong Kong, Switzerland and the United States.
MARKETING ANALYSIS
The chart infra will better demonstrate how Alibaba.com conducts business. (2)
{text:bookmark-start} {text:bookmark-start} pitiable price: people who access Alibaba.com can view suppliers from more different parts of the world and therefore their barging power will be strong because they can select from among a longsighted list of suppliers who may not...If you want to get a full essay, order it on our website: Ordercustompaper.com



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