Tuesday, February 26, 2013

Analyzing Visual Media

Analyzing Visual Media
The advertise custodyt for Gillette Hydra –Scrub & Body disinfect is obviously tar keep uping men who like sports and are especially into football. To get peck to pay attention to the advertisement and buy this overlap the advertiser gambols a famous person, Matt Ryan, a signal caller for the Atlanta Falcons. Now not everyone is a Falcons fan, but the bulk of men do like football so it makes sense datum that Gillette is also the official locker room sponsor of the NFL. By targeting these fans the advertiser hopes they can persuade them into buying the product. Advertisers also feature Matt Ryan for another reason. They are telling ordinary people that not only is Gillette body wash for a characteristic male but also famous star. Of course advertisers have a go at it that putting a famous football star on the advertisement can only go so far, so they include other elements of attraction as well.
The advertisement plays into the insecurities of men. In our close today men are expected to transfer themselves in a certain way. This ad purposely portrays a handsome muscular man, suggesting that this product can give the consumer the homogeneous image. This masculine image is one that men in our culture are under great pressures to achieve. Therefore, they will try either product that promises to give them this result.

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An advertisement is all about sex, they inhabit that sex sells. Instead of just putting Matt Ryan on the ad they purposely put a beautiful grizzled female with large breasts in a sexy dress. The advertiser uses the sexual appeal of the woman to evoke the sexual emotions of men who are viewing the advertisement. In addition, the language of the heading “The effective clean of Gillette Body Wash. Essential equipment for the locker room and beyond,” adds hike sexual appeal to the advertisement. It suggests that the product is essential to attracting good smell women and using this product will get you that much closer.
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