The traverse Pinto Case Study
With the use of usefulism, ethical blood line practices would consider the unspoilt and the bad consequence for all persons the action at law would affect; treat them as having equal rights and no parti pris towards itself; would use it as an objective and quantitative way to deposit a moral decision. This was not the case for the Ford labor Company in the late 1960s. In the early 1970s, Ford was on the verge to compete in the popular pack together car market, and had finished the Pinto in record time (3.5 to 2 years). Engineers and executives were aware of the fact that the car was susceptible to explosion on low-speed rear impact collisions. Ford was able to prevent this situation, precisely the motor company calculated that the appeal for upgrading the faulty equipment would be much greater than the lawsuits filed from potential accidents. Ford wen with a strict cost-benefit analysis to determine the best time to wrench the Pinto. A total of 180 burn deaths, 180 honorable injuries and 2100 burned vehicles was assessed from the Pinto. The sum would turn out to be $49.5 million, taking into consideration of human life and welfare. In communication channel, the total cost for installing the gas tank fix on Pintos ($11 per vehicle) was $137 million.
Due to the application of the Utilitarian Calculus, Ford went with releasing the vehicle without the installation. The nitty-gritty of pleasure bestowed amongst Ford and its stakeholders supposedly seemed higher than the amount of pain that was inflicted upon the general public. This statistic serves to treat human beings as inwardness and certainly not ends.
When rationally calculating benefits in contrast to the costs of a decision, an increase in utility (such as happiness) may outweigh the damages, sufferings and deaths of few. This is a major flaw of the utilitarian approach, and in Kants theory of morality, based on duty and good will: the reason and consequences are irrelevant. Therefore, Ford did not quell Kants...If you want to get a full essay, order it on our website: Ordercustompaper.com
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