The origins of Harley Davidson bikes and the apparent dreams and
life style that was sold to customers along with their purchase.
Harley Davidson bikes are certainly not the nigh innovating, in comparisons to
competitors, with the exception of the V-rod and the VRSC models, but the
company uses this as a unique selling feature; where the emphasis is not on the
latest cutting edge equipment and technology but the occurrence that through the
purchase of their bike you owned an authentic American Iconic product.
From the case study we are similarly presented with the sideline data, which give
evidence that Harley Davidson uses a focussed differentiation dodging.
The company also formally stressed the exclusiveness of their Harley
bikes by having an average waiting time of one year; this was largely due
to customers customization of bikes- where customers are advance to
choose non standard paint and accessories.
Furthermore, Harley Davidsons attempt of property their supply of bikes at
a minimum is consistent with a differentiating strategy. hither the focus
was on creating high demands and a customer hunger for Harley bikes,
overhaul as justification for attaching premium prices and higher margins.
Will this strategy work for all of the countries described in the case?
sooner I begin to discuss each country mentioned in the case study, in tern- lets
take a hold back at the international context of Harley Davidson.
Internationally the image and the focused differentiation of the Harley bike
conveying lifestyle, identity and status is fairly unfamiliar to potential buyers,
and Harley Davidson could possible find it difficult to attract customers with
their impalpable focused differentiation because buyers in these markets may
have limited cognisance of the company and its American heritage. As of 2006
HD strategy was to increase sales, touch stronger...If you want to get a full essay, order it on our website: Ordercustompaper.com
If you want to get a full essay, wisit our page: write my paper
No comments:
Post a Comment