Jetblue

Discuss the trends in the U.S. air lane industry and how these trends might rival a companys strategy
The airline industry is face with many trends that impact on a companys strategy. Among the trends are information technology, economic s embarrasseddown/rising rave fuel prices, new entrants and rising labor cost. The revolution in information technology impacted significantly on the trading operations of airlines. Though Jet Blue was the pioneer in this regard, by means of the introduction of electronic tickets, competitor airlines subsequently invested heavily in technology. Such technological advancement placed a circulate of financial burden on the operations of Jet Blue.
The airline industry continues to feel the effect from the U.S economic slowdown and dress up of crude oil/jet fuel prices, which have travel to record numbers with no predictable end in sight. The slow economic growth has compelled both business and single travelers to cut back on travel expenditure thereby compelling airlines such as Jet Blue to educate energy conservation measures, targeting specific markets and exploring the possibility of partnership with separate airlines.
Linked to the volatility of jet fuel prices is the increased in competition posed by new entrants to the airline industry.



impudent entrants such as Virgin America are span the competition by offering lower fares to customers. Such a strategy pose a great threat to the operations of Jet Blue whose major strategy and survival is the low airfares offered.
Lastly, the potential for increased labor cost as a result of the possible future shortage of pilots predicted by the planetary Air Transport Association will impact negatively on future expansion programs of smaller airlines such as Jet Blue.



Discuss Jet Blues strategical spirit prior to 2008
Jet Blue strategic intent prior to 2008 was to use low fares and entertaining planes to build a dedicated and committed clientele, provision of excellent customer service and usage of...If you want to get a full essay, revision it on our website: Ordercustompaper.com



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