Nucor is a very strong company referring to the strengths of subjective environment. On the external environment, current government protection on import quota bemuses Nucor some security. Furthermore Nucor is market leader in innovative mini mill and scrap steel recycle thus having a competitive advantage in this segment. thus far the greatest strength lies within Nucor; its egalitarian organisational culture that gives Nucor the employees undivided loyalty.
However in decree to generate greater tax for its stakeholders and employees, Nucor should take a planned approach in formulating its in store(predicate) gain and line of descent strategy. Nucor should use it is current strength in cost leadership to its maximum potential and enhance its strategic positioning via differentiation of processes used in its products manufacturing. This differentiation rights essential be patented to avoid imitation thus large-minded Nucor the sustainable competitive advantage.
For Nucors continuous growth in the mature steel industry heavily depends on making successful acquisitions, mergers and strategic alliances. Therefore Nucor should rely on the Mckinsey growth pyramid to ensure that decisions made will help Nucor to contest with mega steel makers.
Nucor is matured firm, thus in order to give Nucor a fresh breath in telephone circuit, diversification into parvenue products and new market is essential. Nucor should move from the red-ocean to blue-ocean to scallop the firms growth cycle.
INTRODUCTION
Nucors humble beginning started in 1897 as Oldsmobile by deliver E. Olds producing automobile. Nucors history in brief is showing duty period from Oldsmobile to Nucor as it is known today is highlighted in Appendix 1.
record shows the company faced major changes in term of ownerships, business directions and core business activities. In early days, it was producing automobiles and military trucks demonstrating digest on survival rather than a clear business direction. Later it began...If you want to get a full essay, order it on our website: Ordercustompaper.com
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