conversion Model
According to Johnston (2010), the transformation model includes inputs, processes and outputs, is important during operation management. With visualise to Costa, according to my observation, many coffee products which Costa sells atomic number 18 Fair-trade and are from South-America and Africa. The costs including materials and shipping costs are lower than separate competitors because it leaves out the reseller markets. Many Costa stores locate in the city centre so that they throne attract consumers. Comfortable surroundings and high quality service are the main characteristics in order to make good relationship with customers. Through treat and innovating, Costa produces different kinds of coffee in order to befitting customers needs, and also selling some accessories such as cups and souvenirs. Costa updates varieties every quarter which based on different customers. The ply in stores will be trained and give customers pause service, meanwhile, every store provides Wi-Fi for searching on the Internet, and even consumers can order products online. Consumers who have high brand loyalty cull to choose Costa. As a result, the sales volume join on and always maintain a peak.
The advertisements of Costa can be seen everywhere such as magazines, newspapers and websites, which customers can get the newest discipline about coffee products.
Figure 1: The transformation of Costa
Lloyds TSB, as a leading banking group, accepts money deposits and invests to different financial areas in order to make more profits. Financial products are non like coffee or other goods, they are throttle in specific areas. TSB provides card services, currency exchange, online banking and other pedigree services for publics. TSB not only locates in centres, but also in some suburbs in order to expand its marketing groups. So, the cost is higher than Costa because TSB spends more money maintaining the recipe operation....If you want to get a full essay, order it on our website: Ordercustompaper.com
If you want to get a full essay, wisit our page: write my paper
No comments:
Post a Comment