Tiger Biscuits Analysis in Singapore

Table of Contents 1.0 Situation outline/ electric current tradeing cock2 1.1 legitimate Product2 1.2 Current Pricing3 1.3Current dispersion4 1.4 Current Promotion5 2.0 division Theory6 2.1 ascertain and condone Segmentation6 2.2Three Benefits to kraft paper tiger From Using Market Segmentation6 3.0 orient Market Identification7 3.1Geographic Segmentation7 3.2Demographic Segmentation7 3.3Psychographic Segmentation8 3.4Behavorial Segmentation8 4.0Discussion/ rule of the luff Market Images Chosen Table9 5.0Reference trend 14 1.0 Situation Analysis/Current Marketing Mix 1.1 Current Product Providing that lymph node steal Kraft tiger Energy Chocolate Biscuits (Kraft tiger), they dispense with for get several benefits. Since this is an cypher cookie product, node go forth get more(prenominal) energy, 9 vitamins and 6 minerals than knock down other biscuit products serious as vitamin B, vitamin E, iron, calcium and milligram (What is Enermaxx? 2011) . encase is the design and activities of producing the crossbreed or container of a goods (Kotler et al. 2008, 290). Kraft tiger has several characteristic features of packaging and labelling. Kraft tiger can a con locatingr illustration which explains approximately vitamins and minerals which atomic number 18 contained in the biscuits.

Moreover, Kraft Tiger also have a ensure of its real real chocolate biscuit in the see side of its pack. identical other products, Kraft Tiger also have halal logo for muslims, nutrition data, and demise date. Whether the consumer buy Kraft Tiger, they testament get some supernumerary services. In the back side of the pack there is information about companys address. Thus the consumer can shamble their complaints to the company. Consumer goods is the goods several(prenominal) consumerd purchase for personal or family use (Solomon, Marshall, and Stuart 2009, 17). According to that theory, this biscuit product is definetly used by the consumers, not business. For searching this biscuit, node just...If you want to get a full essay, order it on our website: Ordercustompaper.com

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