Notes On Qantas' Marketing 2011

QANTAS (Queensland and Northern Territory Aerial Services Limited) Background development naturalised: 1920 Global Australian public air outline high society Industry: transportation work of international and home(prenominal) air transportation services and stand up activities Product Portfolio: Qantas Domestic, Qantas internationalistic, Jetstar Domestic, Jetstar Asia/International Headquarters: Sydney, NSW MISSION To operate the worlds purify premium airline, Qantas To operate the worlds best low fares carrier, Jetstar MARKET division Australian Domestic commercialize: 65 % International Market: 18.

7 % expose BUSINESS GOALS AND PRIORITIES Safety: demonstrate actual commitment to safety foil and Honesty: is open, listens and speaks honestly client Focus: always put the guest first when make decisions Collaboration and Teamwork: working to fallher to pretend success for all merriment: enjoys work and being part of a successful police squad Ownership and Accountability: taking responsibility for delivering agree outcomes Situational compend SWOT ANALYSIS Strengths: Extensive network: part of integrity cosmea Alliance Highly competitive positions on study international routes -> extremely influencing power -> maximized transportation options for customers Majority of domestic market share exquisite airport locations and facilities Globally know brand name and logo Largest Austr! alian based airline loyalty programme -> customer loyalty WEAKNESSES current disputes betwixt Qantas management and unions + Recent safety incidents have tarnished the Qantas effigy -> electronegative perceptions on Qantas image and reputation Negative publicity generated from the pleasing networking sit, Twitter due to Qantas competition offers OPPORTUNITIES Expansion of Jetstar...If you want to bring on a full essay, order it on our website: OrderCustomPaper.com

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