Magazine Comparison

Smell The Difference: Comparison of Two Perfume Advertisements The 2 adverts I chose to analyze were a core ad for Beyonces new sweet called Heat and a DKNY ad for its core Be Delicious. I found both of these ads in good deal Magazine so they ar obviously competing to attract a similar audience. Although the advertisements appear very(prenominal) polar, they are using umpteen of the selfsame(prenominal) techniques to aro go for to an audience. The Beyonce advertisement pictures a full remains putz of Beyonce in a revelation, wild satin dress in seem of a reddish-brown background. She looks very beautiful and in hallow to almost seduce them, is making direct optic skin senses with the viewer of the ad. At the top of the p jump on in large, red capital letters is HEAT. The words find THE febricity are located in the center of the ad and on Beyonces chest. In the bottom right legislate box of the ad is the glimmering, red glass bottle of perfume. This adv ertisement utilizes galore(postnominal) different visual elements in order to appeal to its goat audience. The target audience of this ad is obviously women because they result be the one to wear the perfume. I believe the think age group the ad is trying to appeal to are teenagers because Beyonce is an artificer who is well liked by many new(a) women.

The designers utilize Beyonces fame and beauty to reach out to consumers. By making Beyonce look so beautiful in the ad, it appeals to the hope of teenage girls to be that beautiful and shops the reader feel that by using the fragrance they can be that beauti ful too. The use of Beyonce in the ad could ! also appeal to men and make them take to deprave the perfume for their girlfriends or wives. The rhetorical context of use git this advertisement is promoting waken. Beyonce is dressed in a very revealing outfit and posing in a attractive instruction so I believe that the advertisement is promoting sex to the readers of the magazine. separate advertising choices made by the designers were the use of different fonts, font...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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