What recommendations do you have for Amberly as potential avenues for consideration?

The conflict with B&N and McGraw-Hill is a business snub that needs thorough analysis as well as the straight identification of the key players in the conflict. It is readily identifiable that B&N is trying to weasel out of the situation with the discussion publisher. On the other hand, the al-Quran publisher also blames the college bookstore for poor sales of their books. The university professors play a large role in the whole process because they argon the ones who break which books should be ordered and used by students.Amberly should also consider that almost book publishers provide incentives to university professors when they choose which textbooks to use in their classes. If for example, a significant number of professors choose a McGraw-Hill textbook, then the publishers would have a reasonably good idea of how many books they would sell and the wampums they would brand. However, the college bookstore had non been performing with their expectations so they now are charging a restocking fee which would make up for their targeted sales (Walter, Ritter & Gemunden, 2001).Amberly should also factor in the used book market which has significantly affected the marketing of new books. Since most college textbooks are already very expensive, students generally would prefer to buy used books and B&N College bookstore actually operates its own used-book division. Since the bookstore makes more profit in selling used books than new books then it would be in their interest to sell more of the used books than the new books.McGraw-Hill is actually forcing B&N to increase their sales of new books. Amberly should make it a headspring to provide an alternative solution to the predicament. Such as making it fire up how the university should deal with the issue, whether to review the terms of their agreement with B&N College, whether to admit B&N to submit a detailed sales stock-taking and make it clear what their priorities are selling used books or selli ng new ones.And since the university gets something from the sales of new textbooks, it should also look into whether they need to convey professors to requires students to use the latest edition or the new textbooks. Reference Walter, A. , Ritter, T. & Gemunden, H. (2001). abide by creation in buyer-seller relationships, theoretical considerations and empirical results from a suppliers perspective. Industrial Marketing Management, 30, 365-377.