Word Count 1510
Introduction
The Coca-Cola Company, the worlds leading manufacturing business in the beverage industry, established in 1886 by the pill roller John Pemberton in Atlanta, USA. Today the companionship operates globaly in much than 200 countries, with a portfolio of more than 3300 products and 1600 servings per day.
Coca-Colas mission is to give best quality products that will manage to inspire moments of optimism fleck they target to refresh the whole world. The Coca-Cola Company uses effectively the marketing channels in cases like planning, pricing, promoting and distributing its products. The company has been operating successfully for over a century as it has carefully disassemble the inside and the outside business environment, in order to attach to the most suitable marketing strategies that will asses effectively the external threats and opportunities. Cokes effective evaluation about its internal and external environment preserves its survival in the well-off drink industry (The Coca-Cola Company, Heritage,2011).
Assessing the Internal and External Business Environment
Coca-Colas internal environment offers efficiency in the production process, by using its personnel management skills and proper communication channels. The company manages to avoid inefficiencies in any phase of the production job as it constantly monitors the internal environment.
On the other book the Cokes external business environment push aside affect the whole company as it is consists of powerful forces, which goat bring changes that create opportunities and threats in the beverages market, such forces are fluctuations, changing in consumers habits and values, law restrictions etc.
PESTEL Analysis
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