Marketing Plan

Thorntons Plc
Marketing Plan

Shahzad


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TABLE OF CONTENTS

1Executive Summary......................................................3
2Situational Analysis .............................................................4
2.1Thorntons Plc......................................................4
2.2Product Analysis..................................................4
2.3Customer Analysis................................................5
2.4 challenger Analysis...............................................6
2.5PEST Analysis......................................................7
3SWOT Analysis...............................................................9
4 overall Objectives..........................................................10
4.1Financial Objectives.............................................10
4.2Marketing Objectives............................................10
5Marketing Strategy.........................................................11
5.1Marketing segmentation Approaches....................11
5.2Target Market.......................................................12
5.3Value Proposition & Positioning............................12
5.4Branding.............................................



..................12
5.5Product Strategy..................................................13
5.6Pricing Strategy...................................................13
5.7 diffusion Strategy............................................14
5.8IMC strategy..............................................................14
5.9Sales Strategy..........................................................14
5.10Customer Services Strategy................................15
6Sales forebode & Timetable................................................16
6.1Sales Forecast........................................................16
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