fizzy cooler
Potential Growth Opportunity seek Proposal
Although a very profitable industry, the soft suck up drunkenness commercialise has had little innovation over the
past few years, entering and expanding into niche categories to achieve profitable growth seems like
the beside logical step to take.
Healthy living is becoming to a greater extent prevalent in modern society, adults understand the effect of soft
beverages add to obesity, childrenare therefore the target trade for soft drinks. Fizzy Pop wants
to re form the brand to include adults and children whilst promoting this health living, we therefore
propose to create carbonated water in the popular soft drink flavours tapping into the fizzy water
industry.
Much like our current soft drink marketing efforts aimed at children through playgrounds, cartoon
characters, toys, movies, television programmes and advertisements, these tools will be used to boost
the popularity of new fizzy flavoured waters for children.
On the otherwise hand, low calorie carbonated water drinks will be marketed to the adult sector.
Research Questions:
?
What is our market size?
?
Who are our involve competitors?
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What factors brush aside we identify that would trigger consumer purchase?
?
How can Fizzy Pop improve customer satisfaction which in go will improve loyalty?
?
What is the best price to shake for the new fruit offering?
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How can we improve our fruit offering to customers in terms of service, delivery and health
benefit guarantees?
?
How should the market be segmented to optimally satisfy consumer needs?
?
What can we do to persuade consumer to purchase our brand as unlike to competitor
products?
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What reasons could there be for consumers rejecting Fizzy Pops product in favour of
competitors?
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How can we increase sales in currentsegments?
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Which potential areas have not been analysed as possible market segments?
Research Objectives:...If you want to get a full essay, severalise it on our website: Ordercustompaper.com
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