A Marketing Audit Paper of the Cialis Product

Introduction

In 1998, Pfizer released the first erectility dysfunction pill, Viagra. Sales for this product reached $1 jillion in 2001, and it soon cemented itself in popularity as the top perk up dose of the 21st century. Though it was an erectable dysfunction pill, Pfizer in its publicizing apparently promoted the product as more of a invoke enhancer, which caused some controversy because of the difference from its original purpose. Nevertheless the drug continued to sell successfully, becoming a byword of sex-related medical specialty and other pharmaceutical companies waited in the wings to release their birth equivalent products.

In 2003, two other products were almost simultaneously released to wrangle with Viagra for the position of top Erectility Dysfunction medication: Levitra by Glaxo-Smithkline/Bayer, and Cialis by Eli Lilly. For our purposes in this paper, we pull up stakes focus on Eli Lillys Cialis. A Marketing Audit will be attempted on the Cialis product of Eli Lilly based mainly on Internet sources much(prenominal) as:

1. Eli Lillys homepage for Cialis itself;

2. Articles and web pages about the Eretile Dysfunction medication scene, and;

3. Articles on the web describing or commenting Cialis progress in the market.

A merchandise analyse is an evaluation of the companys marketing efforts and measurement of success compared to its goals and whether the product meets the involve of the consumer.



Thus in this marketing audit, we aim to compare the Cialis marketing campaign objectives to results in sales in the coming years, and will provide a judgment on whether it was a success or not.

The marketing effort of Cialis will include the planetary elements of the denote campaign: mass media advertising (TV, radio, etc.), and Internet advertising (website, pop-up ads). While there are three major players in the field, this study will focus primarily on the competitor of Viagra, as...

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