Symbolism: Branding and Advertising.

Introduction:

I will mainly focus on emblematical traits with transaction to advertising but in order to do so we must first look at the Brand perspective. The emblematic pass judgments of chumping are very strong and fuck in on many levels.

In order to understand and yet investigate this topic, it is important to first define the meaning of symbolic and symbolism.

The Oxford dictionary definition for symbol is

Sign; thing representing or typifying something

A marketing dictionary defines symbolism as:

Symbolic value and meaning are intangible, and the benefits are obtained only when the receiving individual or group understands and share the same meaning as the person who is gives it

In short symbolism is what we define or identify with unlike symbols and their associations. These symbols can range from definitive logos like the NIKE scar or Brand names like SONY. The meaning of distributively symbol differs from person to person and from culture to culture.

Marketers spend millions of pounds all year to create and support brand images. Every brand image is based on a brand pattern or a brand specific abstract meaning. In it general form, a brand concept can be either symbolic or functional.



Functional brands satisfy the neighboring(a) and practical needs era Symbolic brands satisfy symbolic needs such as those of self-expression and prestige.

Branding has its own associative values, for role model Rolex watches are seen as very prestigious and extravagant timepieces while a Casio is also a timepiece but is seen with slight prestige and value. A Rolex timepiece can fetch enceinte sums of money even for the cheapest model while a Casio at its most expensive is still worth a part of the price of a Rolex. The Rolex can be said to be a Symbolic brand while the Casio is more of...

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