Hyflux: Expansion into India

Hyflux, with its cutting edge technologies and strong operational capabilities, is a tether provider of integrated peeing treatment systems with operations in China, Middle East, South East Asia and recently, India. With a huge festering population, increased economic growth and market liberalization, India is experiencing a blast in business activities. As a country grows, so does its need for commodities. Industrial and potable water is a unprecedented resource and there is an exponential increase for water. Many water treatment companies, including Hyflux, have identified India?s demand for water. Consequently, many water technology companies have entered into the Indian market.

This spread abroad analyse and examined the potential of the electric current strategies adopted by the caller-out in the Indian market. To provide an overview of the Indian market, we used PESTEL and TOWS analysis to inform the external conditions that the company faces.

In addition to water treatment, this report offers an alternative dodging in India. It will show how the company substructure attempt to enter the oil recycling welkin in India with some of their superior and latest membrane technologies.

As consultants to Hyflux, we provided strategic recommendations for new market opportunities as well as market entry strategies into India. This report analyzed Hyflux?s kernel competencies as well as suggestions on how to optimize its competencies in its ventures in India. In addition, this report highlighted the risks and limitations of the recommended strategies.



Having analyzed the effectiveness of Hyflux current strategy, our team formulated an exit strategy for the firm.

Our overall proposed strategy for Hyflux serves to minimize the various risks involved in their expansion innovation into India. Apart from that, it will allow Hyflux to better achieve their objectives in their India expansion plan.

Bibliography:More cultivation can be install at:http://edition.cnn.com/2005/WORLD/asiapcf/09/18/india.eye.energyhunger/index.htmlMore information can be found at:http://www.teluguportal.net/modules/news/print.php?storyid=22861More information can be...

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